I love to shop resale and in my travels always try to fit in a visit to a local shop in a flourishing community. Last week as I pulled up to such a children’s resale business… a “sharp looking, cute store” I started to visualize the treasures I would find. But alas, I left disappointed and empty handed; me and my wallet walked out the door. Once again I had visited a resale store I perceived to be wonderful because of it’s location, and found that it had nothing to offer in the way of selection.
How do slimly stocked resale/consignment stores located in solid growing communities manage to stay in business? The answer: most always, they are the only-game-in-town. They operate with no competition in sight. They manage on a tight leash, content to settle for a slim bottom line. Seldom do such stores have active and up to date Facebook pages, or even a store website. They don’t see the need to work harder; their operation is “good enough.” They limit the number of pieces and season’s sellers/consignors can bring in and limit their opening hours.
Such owners are sitting ducks and risk being picked off by competition. For those of you who are in the beginning stages of children’s resale ownership, and in particular searching for a location, consider such situations where there are established children’s resale/consignment businesses of the kind I have described. Check out how they use social media. Read their resale/consignment policies; are they rigid, or flexible and customer friendly. Check their label quality, pricing, toy and equipment selection, and how well their clothing racks are stocked.
If you find such a so-so, slimly stocked resale/consignment store in a flourishing community, you’ve found a sitting duck, an opportunity, easy pickings. It may be time to offer customers a choice in where they shop and sell/consign.